SaaS & Technology
CloudStack Solutions
312%Organic Traffic Growth
B2B SaaS platform transformed organic from afterthought to primary revenue driver through strategic technical SEO and content authority building.
Logistics & Shipping12 monthsEnterprise (500+ employees)
Global Logistics Co
How Global Logistics Expanded Organic Reach Across 15 Countries
International shipping company implemented multi-market SEO strategy achieving 520% international traffic growth.
15
Countries Ranked
520%
International Traffic
94
Local Listings
About Global Logistics Co
International freight and logistics company specializing in cross-border shipping solutions.
Industry
Logistics & Shipping
Company Size
Enterprise (500+ employees)
Business Model
B2B
Engagement
12 months
The Challenge
Global Logistics operated in 15 countries but their digital presence didn't reflect this reach. Their website was primarily English, with hastily translated versions for a few markets. International visitors often landed on the wrong country version, and Google was confused about which pages to show in which markets.
The hreflang implementation was broken, causing Google to display German pages to UK searchers and vice versa. Local competitors in each market were outranking them for in-country searches, despite Global Logistics' superior service and reach.
Revenue was heavily concentrated in their home market, not because of demand differences, but because of digital visibility differences.
Key Pain Points
- Only 15% of revenue from international markets despite 15-country presence
- Broken hreflang causing wrong pages to rank in wrong markets
- Local competitors outranking in each market
- Translated content not localized for search behavior
- Google couldn't determine country targeting properly
- No local SEO presence in target markets
Starting Point
15%
Revenue from International
12,000
Monthly International Visits
0
Countries with Top 10 Rankings
Facing similar challenges?
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Get a Free AssessmentOur Approach
We implemented a comprehensive international SEO strategy that treated each market as its own optimization project while maintaining global brand consistency and technical architecture.
Why This Approach?
International SEO isn't just translation—it's localization. Search behavior differs by market, competitors differ by market, and technical requirements (like hreflang) must be perfect for Google to serve the right content. We needed a scalable system that could handle 15 markets without creating 15x the complexity.
Phase 1 of 3
Months 1-3Technical International Architecture
Fixed hreflang implementation and established proper international site structure.
- Audited and fixed hreflang tags across all 15 market versions
- Implemented proper ccTLD/subfolder strategy
- Set up Search Console properties for each market
- Created geotargeting in Search Console
- Fixed duplicate content issues across markets
Phase 2 of 3
Months 4-8Market-Specific Content Localization
Localized content for search behavior in each priority market.
- Conducted keyword research in 6 priority markets
- Localized (not just translated) top service pages
- Created market-specific landing pages for local queries
- Built local case studies and testimonials
- Optimized for market-specific search features
Phase 3 of 3
Months 9-12Local SEO Buildout
Established local presence and citations in each market.
- Created and optimized Google Business Profiles for 94 locations
- Built local citations in each market's business directories
- Earned local press coverage in priority markets
- Developed location-specific content
- Implemented local schema markup
The Results
520% International Traffic Growth Across 15 Markets
Global Logistics transformed from a company that happened to operate internationally to one with genuine digital presence in each market. The technical fixes alone caused immediate ranking improvements, and the localization work created sustainable competitive advantage.
Before
15%
Revenue from International
12,000
Monthly International Visits
0
Countries with Top 10 Rankings
After 12 months
38%
Revenue from International
74,400
Monthly International Visits
15
Countries with Top 10 Rankings
Business Impact
- International traffic grew 520% in 12 months
- International revenue increased from 15% to 38% of total
- Ranking in top 10 for priority terms in 15 countries
- 94 locations with optimized local presence
- Became market leader in 4 new countries
Is This Approach Right for You?
Ideal For
- Companies operating in multiple countries
- Businesses expanding internationally
- Global brands with localized service delivery
- Companies with international revenue below potential
Best When
- You have physical presence in multiple markets
- Your international traffic doesn't match your footprint
- Hreflang or international targeting is broken
- Local competitors outrank you in each market
Prerequisites
- Established operations in target markets
- Resources for localization (not just translation)
- Budget for multi-market optimization
- Local contacts for each market (for local SEO)
“Our international expansion was real—we had offices, staff, and capabilities in 15 countries. But our digital presence made us invisible. RankBrain's international SEO work finally aligned our online visibility with our actual capabilities.”
MS
Marcus Schmidt
Global Marketing Director, Global Logistics Co
Is Your Business Facing Similar Challenges?
If you're a B2B company looking to improve your organic visibility, we'd love to discuss whether a similar approach could work for your specific situation.
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