Paid + Organic Synergy
Stop treating paid and organic as separate silos. Our integrated approach uses insights from both channels to maximize total search visibility and reduce overall cost per acquisition.
The Power of Integration
Most companies run paid and organic search as separate efforts, missing massive opportunities. PPC data reveals high-converting keywords to target organically. SEO insights show where to reduce ad spend as organic rankings improve. Together, they dominate the SERP. Our integrated approach treats search holistically—using data from each channel to improve the other, maximizing your total search presence while optimizing spend.
Integration Services
Unified search strategy for maximum impact.
Cross-Channel Keyword Strategy
Use PPC conversion data to inform SEO targeting and vice versa.
SERP Domination Strategy
Coordinate paid and organic to maximize visibility on key terms.
Spend Optimization
Reduce PPC spend on keywords where organic rankings are strong.
Unified Reporting
See total search performance across paid and organic in one view.
Landing Page Optimization
Improve pages that serve both paid and organic traffic.
Competitive Intelligence
Analyze competitor paid-organic strategies and find gaps.
Our Integration Process
Systematic approach to channel synergy.
Channel Audit
Analyze current paid and organic performance and opportunities.
Data Integration
Connect data sources for unified keyword and performance analysis.
Strategy Development
Create coordinated paid-organic strategy for key terms.
Continuous Optimization
Shift budget and effort based on real-time performance.
Integration Results
What unified search delivers.
Reduced acquisition costs
More search real estate
Smarter spend allocation
“We were spending $50K/month on keywords we could rank for organically. RankBrain's integrated approach saved us $20K monthly while increasing total conversions.”
Thomas Anderson
VP Digital, InsureTech Group
Frequently Asked Questions
Should I run PPC even if I rank #1 organically?
How do you share data between channels?
Do you manage PPC campaigns?
What's the ROI of integration vs. separate channels?
Ready to get started?
Book a free strategy call and discover how we can help you achieve your SEO goals.