SaaS & Technology
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Healthcare Technology10 monthsMid-Market (101-500 employees)
MedTech Innovations
How MedTech Built E-E-A-T Authority in Competitive Healthcare Space
Healthcare technology company achieved 425% lead growth through strategic E-E-A-T optimization and featured snippet domination.
425%
Lead Growth
89
Featured Snippets
12x
ROI
About MedTech Innovations
Healthcare technology platform providing remote patient monitoring solutions to hospitals and clinics.
Industry
Healthcare Technology
Company Size
Mid-Market (101-500 employees)
Business Model
B2B
Engagement
10 months
The Challenge
Healthcare is one of the most competitive and scrutinized spaces for SEO. Google's YMYL (Your Money, Your Life) guidelines hold healthcare content to the highest standards, and MedTech's content wasn't meeting them.
Despite having genuine medical expertise on staff, their website read like generic marketing copy. No author bylines, no medical credentials displayed, no citations to peer-reviewed research. Google had no reason to trust them as an authority.
Their competitors—large healthcare systems and established medical device companies—dominated search results with content backed by visible E-E-A-T signals.
Key Pain Points
- YMYL content requirements not being met
- No visible E-E-A-T signals on content
- Medical expertise on staff but not showcased
- Competitors with established authority dominating
- Lead generation stagnant despite quality product
- Content lacked citations and expert authorship
Starting Point
45
Monthly Qualified Leads
3
Featured Snippets
0
Healthcare Keyword Rankings Top 10
Facing similar challenges?
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Get a Free AssessmentOur Approach
We built a comprehensive E-E-A-T strategy that showcased MedTech's legitimate medical expertise while creating content structures that Google could easily evaluate for trustworthiness.
Why This Approach?
In healthcare SEO, you can't fake authority. But MedTech had real expertise—they just weren't displaying it. Our strategy was to surface their existing credibility and build content that demonstrated genuine experience and expertise.
Phase 1 of 3
Months 1-3E-E-A-T Foundation
Established visible trust signals and author authority across the site.
- Created detailed author pages for medical staff with credentials
- Added medical review process with visible reviewer bylines
- Implemented proper citations to peer-reviewed research
- Built comprehensive "About" pages showcasing company credentials
- Added trust badges and certifications to key pages
Phase 2 of 3
Months 4-7Featured Snippet Strategy
Targeted featured snippets with structured, authoritative content.
- Identified 150+ featured snippet opportunities
- Created content with optimal snippet formatting
- Built FAQ sections answering common medical questions
- Implemented FAQ and HowTo schema markup
- Developed medical glossary pages for entity optimization
Phase 3 of 3
Months 8-10Local Healthcare Presence
Built local authority in target hospital markets.
- Optimized Google Business Profiles for each office location
- Created location-specific landing pages
- Built citations in healthcare directories
- Earned local press coverage in target markets
- Developed case studies with named hospital partners
The Results
425% Lead Growth with 89 Featured Snippets
MedTech transformed from an invisible player to a recognized authority in healthcare technology search. Their featured snippet dominance positioned them as the go-to information source for remote patient monitoring queries.
Before
45
Monthly Qualified Leads
3
Featured Snippets
0
Healthcare Keyword Rankings Top 10
After 10 months
237
Monthly Qualified Leads
89
Featured Snippets
156
Healthcare Keyword Rankings Top 10
Business Impact
- Achieved 89 featured snippets for high-value queries
- Organic leads increased 425% in 10 months
- 12x ROI on SEO investment
- Content now cited by healthcare publications
- Reduced sales cycle as prospects arrive pre-educated
Is This Approach Right for You?
Ideal For
- Healthcare and health technology companies
- YMYL businesses requiring E-E-A-T demonstration
- Companies with genuine expertise not being showcased
- B2B healthcare with long education cycles
Best When
- You have real medical/professional expertise on staff
- Competitors dominate with established authority
- Your content reads like marketing, not expertise
- Google isn't recognizing your legitimate credentials
Prerequisites
- Genuine expertise and credentials to showcase
- Willingness to create detailed author profiles
- Subject matter experts available for content review
- Commitment to citation-backed content standards
“We had the expertise but weren't communicating it in a way Google understood. RankBrain helped us build the E-E-A-T signals that matched our actual credibility. The featured snippet results alone transformed our visibility.”
DMT
Dr. Michael Torres
Chief Medical Officer, MedTech Innovations
Is Your Business Facing Similar Challenges?
If you're a B2B company looking to improve your organic visibility, we'd love to discuss whether a similar approach could work for your specific situation.
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