Where SEO Meets UX
Search Experience Optimization (SXO) unifies SEO and user experience. We optimize not just to rank, but to delight users and convert visitors into customers.
Rankings + Experience = Results
Google increasingly rewards sites that provide excellent user experiences. Core Web Vitals, engagement metrics, and user satisfaction signals now directly impact rankings. SXO takes a holistic approach: optimizing technical performance, content engagement, user journey, and conversion paths simultaneously. The result? Better rankings, happier users, and more conversions.
SXO Service Components
Comprehensive optimization for search and experience.
Core Web Vitals Optimization
Achieve excellent LCP, INP, and CLS scores that satisfy Google's experience requirements.
User Journey Mapping
Understand and optimize the paths users take from search to conversion.
Engagement Optimization
Reduce bounce rates and increase time on site through better content and UX.
Conversion Path Analysis
Optimize the journey from organic landing to desired action.
Mobile Experience Design
Ensure flawless mobile experiences that Google's mobile-first index rewards.
Content UX Enhancement
Structure content for both search visibility and user engagement.
Our SXO Process
Data-driven optimization for search and experience.
Experience Audit
Analyze current performance, user behavior, and experience gaps.
Opportunity Mapping
Identify where improved experience can drive ranking gains.
Implementation
Execute technical and UX improvements systematically.
Measure & Iterate
Track both ranking and experience metrics, continuously improving.
SXO Impact
Better experience drives better results.
Average client improvement
When SEO meets great UX
Passing scores achieved
“Our rankings improved, but more importantly, our conversion rate doubled. SXO made us realize we were leaving money on the table by ignoring user experience.”
Jennifer Walsh
Head of Digital, FinServ Partners
Frequently Asked Questions
How is SXO different from regular SEO?
Do I need SXO if my rankings are already good?
What metrics do you track for SXO?
How does Core Web Vitals affect SEO?
Ready to get started?
Book a free strategy call and discover how we can help you achieve your SEO goals.