Shopify & E-commerce
National D2C Food Brand
$1.62MOrganic Revenue
Direct-to-consumer food subscription brand transformed organic search into their highest-ROI channel — generating $1.62M in revenue with a 14.38x return on SEO investment.
Digital Marketing Agency9 monthsStartup (1-20 employees)
Alejos Agency
How Alejos Agency Grew from 44 to 313 Keywords and Dominated Local Search in 9 Months
Bilingual digital marketing agency in Fort Collins, Colorado went from near-zero organic visibility to dominating local search — with 611% keyword growth, 885% backlink increase, and AI search citations.
611%
Keyword Growth
#1
Local Rankings
885%
Backlink Growth
The Challenge
Alejos Agency had a clear competitive advantage — they were one of the only truly bilingual digital marketing agencies in northern Colorado, serving both English and Spanish-speaking businesses. But nobody could find them online.
When we started working together in February 2025, the numbers told the story: an authority score of just 7, only 44 organic keywords, and virtually zero rankings for any commercial-intent local search terms. For a digital marketing agency, being invisible in search was particularly damaging — prospective clients naturally question the SEO skills of an agency that doesn't rank for its own services.
The competitive landscape in Fort Collins was fierce. Established agencies with years of domain authority and hundreds of backlinks dominated every "digital marketing fort collins" variation. Alejos needed a strategy that could close this gap efficiently while leveraging their unique bilingual positioning.
- Authority Score of just 7 — among the lowest in their competitive set
- Only 44 organic keywords ranked, with zero in top 3 positions
- No visibility for any "digital marketing fort collins" search variations
- Competitors with 10x more backlinks dominating local search results
- Zero presence in AI search results (ChatGPT, Google AI Mode, AI Overviews)
- No local SEO strategy — missing Google Business Profile optimization and local content
The Results
611% keyword growth, 885% backlink increase, and #1 local rankings — in 9 months
Before
44
Keywords Ranked
7
Authority Score
132
Backlinks
After 9 months
313
Keywords Ranked
16
Authority Score
1.3K
Backlinks
- Keywords ranked grew from 44 to 313 (611% increase)
- Authority Score doubled from 7 to 16 (128% growth)
- Backlinks grew from 132 to 1,300+ (885% increase)
- Referring domains grew from 53 to 260 (390% increase)
- #1 ranking for "Hispanic marketing agency fort collins" in organic and Maps
- Top 5 rankings for "fort collins digital marketing" and "digital marketing fort collins"
- Featured in Google AI Mode and AI Overviews for bilingual marketing queries
- Monthly impressions grew to 17,800+ with consistent upward trajectory
- #3 ranking for "digital marketing agency fort collins"
How We Did It
We built a local SEO dominance strategy that combined technical fixes, bilingual content authority, aggressive link building, and AI search optimization — turning Alejos Agency's unique cultural positioning into a search visibility advantage.
1
Technical SEO & Local Foundation
Month 1-2Fixed technical issues, optimized Google Business Profile, and built the local SEO infrastructure.
- Complete technical SEO audit and remediation
- Google Business Profile optimization with bilingual content
- Site architecture restructure with location-based pages
- Schema markup implementation (LocalBusiness, Organization, Service)
- Core Web Vitals optimization and mobile experience improvements
- XML sitemap and robots.txt configuration
2
Local Content & Bilingual Authority
Month 2-5Created location-specific service pages and bilingual content that established topical authority in the Fort Collins market.
- Built location pages for Fort Collins, Longmont, Loveland, Colorado Springs, and Greeley
- Created bilingual content strategy targeting both English and Spanish searches
- Published articles on bilingual marketing strategy and cultural approach
- Optimized all service pages with local intent keywords
- Developed internal linking architecture connecting all local pages
3
Link Building & Authority Scaling
Month 3-9Aggressive link acquisition campaign that grew backlinks from 132 to 1,300+ and referring domains from 53 to 260.
- Built 1,170+ new backlinks across 207 new referring domains
- Secured placements on relevant industry and local business sites
- Guest posting on marketing and business publications
- Local citation building across Colorado business directories
- Digital PR leveraging the bilingual agency angle for earned coverage
4
AI Search Optimization
Month 5-9Optimized for visibility in Google AI Mode, AI Overviews, and other AI search platforms.
- Structured content for AI citation eligibility
- Built topical authority signals for "bilingual digital marketing" queries
- Optimized for Google AI Mode local search results
- Achieved AI Overview citation for "bilingual digital marketing"
- Featured in Google AI Mode sidebar for "digital marketing fort collins"
Services Used
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